ICP Builder

Identify your best-fit companies instantly — with purpose-built machine learning.

Knowing your ICP is hard.
Finding it at scale is even harder.

ICP Builder turns that challenge into a clear, consistent, and repeatable process using purpose-built machine learning designed specifically for ICP identification:

• No guesswork
• No subjective scoring
• No hallucinations
• Just accurate, pattern-driven fit — instantly and at any scale

The Problem: Knowing Your ICP Is Hard

Many teams struggle with defining and identifying their Ideal Customer Profile:

• ICP criteria are vague or inconsistently applied
• Reps interpret “fit” differently
• Lists get filled with low-quality accounts
• Manual reviews are slow and subjective
• Scoring models vary from rep to rep
• Poor-fit customers lead to churn
• Insight stays trapped in people’s heads instead of systems

The result is misalignment, poor targeting, low conversion, and unpredictable pipeline quality.

ICP Builder eliminates this inconsistency and replaces it with intelligence your entire team can trust.

The Solution: ICP Builder by SaleSavant

ICP Builder uses deterministic, pattern-learning machine learning to identify the traits shared by your best customers — and applies that pattern across any list you choose.

What makes it different:

• This isn't prompting
• It isn't generative
• It never guesses

It learns your ICP based on real examples and then ranks your companies by true fit.

How ICP Builder Works

1. Start with Labeled Examples

To train your model, you label a minimum of 30 companies as “fit” or “not fit.”

Any ratio works, and training costs the user nothing.

2. ICP Builder Learns Your Real Patterns

Using machine learning designed specifically for ICP identification, the system analyzes:

• Website language and structure
• Product descriptions and positioning
• Market and category signals
• Keyword themes
• Industry and vertical indicators
• Firmographic clues
• Messaging tone
• Problem/solution language

From these examples, the model creates a pattern signature unique to your business.

3. Apply Your ICP Logic Across Any List

Once trained, ICP Builder automatically:

• Reorders your list by highest fit
• Prioritizes strong matches
• De-emphasizes weak or irrelevant accounts
• Makes ICP scoring consistent across your entire team

4. Scale the Model Across Your Entire Workflow

Your ICP model can be applied to:

• New prospect lists
• ABM programs
• Territory planning
• Product-specific campaigns
• Vertical expansion
• Market testing
• Your entire go-to-market engine

Your ICP becomes a reusable, scalable intelligence asset.

Why ICP Builder Works

1. Purpose-Built Machine Learning Designed for ICP Accuracy

ICP Builder relies on a deterministic ML model — optimized for pattern detection, not generative output.

It is:

• Consistent
• Explainable
• Structured
• Repeatable
• Free of hallucinations

It identifies true-fit companies based on real evidence — not artificial scoring.

2. Zero-Cost ICP Training

Training your ICP model is free.
You can refine, rebuild, and recalibrate your ICP as often as needed.

3. Grounded, Verifiable Pattern Recognition

ICP Builder sees the patterns your team recognizes intuitively — and the ones they don’t.

It evaluates companies based on:

• Real similarities
• Real positioning
• Real signals
• Real language

And never invents information.

4. Unlimited Flexibility

You can build ICP models for:

• Enterprise
• Mid-market
• SMB
• Specific verticals
• Specific product lines
• Early adopters
• Expansion markets
• ABM tiers
• New campaigns

Your ICP logic is limited only by your imagination.

The Results

• Your best-fit companies rise to the top instantly — No manual reviews. No inconsistent interpretations.

• Targeting quality skyrockets — Better fit → better engagement → better conversions.

• Pipeline becomes more predictable — Reps spend time on the right accounts, not the wrong ones.

• Higher-quality campaigns — Marketing builds lists that actually match the intended ICP.

• Consistency across every team — With unlimited seats, every user sees identical fit logic.

• ICP becomes a strategic asset — Once trained, your model can be applied anywhere in the platform.

Real Examples

1. SaaS scaling teams
   Train on your top 40 SaaS customers.
   Apply across a 12,000-company list.
   ICP Builder instantly surfaces your top matches.

2. Manufacturing expansion
   Label your 30 highest-value industrial accounts.
   Apply the model nationwide.
   Hidden-fit companies emerge immediately.

3. New product launch
   Train the model on early adopters for your new product line.
   Find ideal buyers for the launch without guesswork.

4. ABM targeting
   Use your enterprise wins to define “Tier 1.”
   ICP Builder sorts your market by strategic value.

5. Territory design
   Give reps territories filled with real-fit companies — not random lists.

Why This Is a Major Advantage

Traditional ICP identification is:

• Manual
• Inconsistent
• Slow
• Subjective
• Expensive
• Hard to scale

ICP Builder changes that entirely.

1. No seat fees
   Your whole team can train and apply ICP models without additional cost.

2. One unified credit system
   No “scoring credits,” no “modeling credits,” no hidden buckets — just simple, predictable usage.

3. Free ICP training and list-based application
   Build and apply as many ICP models as you want inside your created lists — at zero cost.

4. Full-database ICP scans — only pay for matches
   If you want your ICP applied across all 22M+ companies in SaleSavant, we perform the scan for you.

   • You don’t pay for the evaluation
   • You only pay for actual matched companies

   Most full-database scans typically cost around $150 per 1,000 matched companies, depending on the ICP and match volume.

5. A fraction of LLM pricing
   Running a single LLM-based ICP classification across 22M companies would cost around $90,000, and that cost scales linearly as databases grow.

   Machine learning delivers comparable ICP accuracy — while costing only a small fraction of that amount, and only for actual matches.

   This makes ICP Builder economically scalable in a way LLM-driven ICP cannot match.

Pro Tip

For the strongest accuracy, label:

• 15 companies that are unquestionably “fit”
• 15 that are clearly “not fit”

This gives ICP Builder a perfectly balanced baseline and sharpens its ability to identify real patterns quickly.

Ready to Build a Smarter ICP?

ICP Builder transforms ICP identification from a slow, subjective process into a fast, precise, pattern-driven workflow.

• Know your ICP
• Apply it at scale
• Find your highest-fit companies in seconds

Your best customers share patterns — ICP Builder finds them.